
ZEE5 Unveils New Brand Identity, Pivots to become A Hyper-Personalized, Language-First Content Platform
India, June 2025 – ZEE5 today announced a bold new brand identity and strategic shift, reaffirming its positioning as India’s foremost homegrown platform. The relaunch marks a pivotal step in ZEE5’s evolution, anchored in the promise of “Apni Bhasha, Apni Kahaniyan” (Multiple Languages, Infinite Stories) and a sharper focus on culturally authentic narratives, language driven…