November 2023 – XYXX, a leading men’s premium innerwear and lifestyle label crafting apparel for the discerning Indian man unveils its first flagship store in Surat. The new store provides a premium shopping experience for all product categories in line with its online presence.
The all-new store has been minimally designed to give due importance to XYXX’s new athleisure and loungewear categories as well as their core category of innerwear. Flowchart Retail Consultancy and Geodesy Design Collaborative designed XYXX’s Flagship store which is located at City Light Road in Surat. Since its inception, Surat has been pivotal in XYXX’s journey- not only as the brand’s birthplace, but also one of XYXX’s oldest and strongest markets to date. XYXX’s expansion in this thriving city further cements their position in their home base.
The all-new brand outlet is spread across 606 square feet and has been designed keeping in mind the younger target audience, a man who is upwardly mobile and modern, whose goals are maximizing his life, someone who likes to hustle and explore the world.
The store has been built carefully with selected design elements to enhance functionality, creating a smooth and effortless in-store shopping experience. The store’s design encourages exploration, not only for the products but also for innovative materials, fostering a connection where customers not only make purchases but also appreciate the product detailing.
On the new launch, Yogesh Kabra, CEO & Founder of XYXX comments, “Returning to our roots in Surat is quite the moment for us. Not only is it where XYXX was born, but also is one of our strongest and most loyal markets to date. 7 years later, we open our first flagship store with multiple product categories and lines across innerwear, loungewear and athleisure, a diversified offering and truly embodying a comprehensive men’s lifestyle label. As we expand rapidly across India through exclusive brand outlets, multi-brand outlets, general trade and more, inaugurating our first Flagship Store in Surat marks another milestone in our journey.”
“With the sports and athleisure market poised to reach a staggering 402 billion by 2025, we are strategically positioned to seize opportunities in new and growing markets. Surat serves as a pivotal stopover in our comprehensive strategy, as we aim to increase the turnover with our extensive retail expansion. With a 606 square feet space dedicated to offering our premium products across categories, we are primed to be Surat’s all new men’s lifestyle destination” – Siddhartha Gondal, Co-founder of XYXX.
The opening of the new store in Surat coincides with the launch of premium athleisure and winterwear collections. This expansion is a testament to the brands commitment to becoming a comprehensive lifestyle brand, offering their customers the best in both comfort and style.
The launch of the Surat Flagship Store took place on 4th November, 2023. The store was inaugurated by Mr. Bharat Sachdeva and Mr. Arun Kabra, in the presence of Yogesh Kabra- Founder, XYXX; Siddhartha Gondal – Co-founder, XYXX and a few more board members. The launch was also attended by leading media houses and publications in Surat.
XYXX’s primary belief of fabric innovation, a differentiated product portfolio, and a seamless customer journey stand true as a men’s lifestyle label to watch out for. With a Made In India and Made for India approach, their range of products employs fabrics suited to the Indian climate and wash conditions, is designed for the Indian body type, and employs an elevated basic approach to loungewear and athleisure. From odor cancellation and moisture wicking to quick drying and body temperature control, XYXX ensures all products are suited for the local climate, breathable, made for movement, and easy to care for.
