– Ahmedabad Factory is the latest expression of Versuni’s commitment to Indian prosperity
– Innovation, Local employment, and Global Standardsat the Core
3rd January 2024, India: Stepping into the New Year with a resolute commitment to growth and innovation, Versuni India (formerly known as Philips Domestic Appliances), marks a significant leap in its commitment to India’s growth by unveiling its new manufacturing facility in Ahmedabad today. This momentous occasion, graced by the esteemed presence of Global CEO Henk S. de Jong and India CEO Gulbahar Taurani, solidifies Versuni’s unwavering commitment to India’s potential as a high-growth market.
Commenting on the announcement, Henk de Jong, CEO, Versuni, said, “The inauguration of our Ahmedabad factory exemplifies Versuni’s dedication to India as a strategic growth market, as we continue to deliver exceptional products and services that drive forward our purpose of turning houses into homes. Today, around 70% of the products that we market to consumers in India are produced in this country. We aim to increase this to 90% in the coming years thanks to the strategic decision to open up a new factory in Ahmedabad.”
With an investment to bolster local infrastructure and foster employment opportunities, Versuni anticipates the creation of more than 1000 new jobs within the community over the next three years. These positions will span various fields including engineering, manufacturing, logistics, quality control, and administrative roles. They will contribute significantly to the region’s economic prosperity, create meaningful job prospects, and empower individuals to contribute to Versuni’s success in India.
The cornerstone of this facility will be the production of widely acclaimed flagship products including Philips Airfryers and Garment Steamers, embracing the paradigm shift in Indian consumer preferences. In response to the soaring demand, Versuni is manufacturing the Airfryerfor the first time in India with a fully integrated automatic robotic coating line.Versuniis committed to local manufacturing with an initial annual capacity of 500,000AirFryers in phase 1 and 200,000 Garment Steamersin phase 2,which can be scaled up to a total of one million pieces per year to keeppace withthe business demand. The facility also adheres to the highest global standards, including CE certification, ensuring that our manufacturing processes meet the stringent quality benchmarks demanded by the international market.
Versuni’s journey stands as a testament to the power of innovation and the significance of customer focus. The new factory opening follows Versuni’s recent foray into India’s home security devices segment in 2023, eliciting an encouraging response in terms of consumer engagement and sales. It aligns with Versuni’s commitment to evolving and diversifying its product offerings in response to emerging market needs. Its consumer-centric approach, focused on understanding consumer behavior and identifying unmet needs, continues to drive innovation and product evolution across its global portfolio.
