The Personal Care brand broadens its omni-channel presence and retail footprint by opening its 41st store in India.
Gandhinagar, August 2024: Bath & Body Works, one of the world’s leading specialty retailers and home to America’s Favorite Fragrances®, has opened its first store in Gandhinagar, Gujarat at Swagat Holiday Mall. Apparel Group, a global fashion and lifestyle retail conglomerate brought Bath & Body Works to India in 2018 and has established an omnichannel experience for the brand since then. Having positioned itself as one of the most sought-after personal care essentials and home fragrance brands in India, the Bath & Body Works store in Gandhinagar will span across 1308 square feet offering a diverse range of exclusive fragrances for women, men, and home.
“We are thrilled to unveil our inaugural store at Swagat Holiday Mall in Gandhinagar. Our goal is to offer shoppers an engaging brand experience that showcases the wide variety of fragrances and products in our collection. This expansion marks a significant milestone for the brand, enabling us to connect with the vibrant community in Gandhinagar. By reaching a wider customer base, we not only aim to broaden our reach but also to set a new standard within the personal care industry” says Mr. Abhishek Bajpai, CEO of Apparel Group India Pvt. Ltd.
Continuing its commitment to enhancing its offline presence in the Indian market since 2018, Bath & Body Works has successfully established a network of 41 stores across 23 cities, including New Delhi, Mumbai, Bangalore, Chennai, Hyderabad, Lucknow, Chandigarh, to name a few. In 2019, the brand introduced its own e-commerce platform in India, aiming to extend its reach and presence in Tier 2 and Tier 3 cities through a strong omni channel presence. Celebrated for its extensive range of fragrances and products tailored for women and the home category, Bath & Body Works has also ventured into the realm of men’s grooming, bringing unparalleled creativity and expertise to this new frontier. The new men’s collection offers a curated selection of Face Care, Beard Care, and a host of other products, establishing itself as a one-stop destination catering to the distinct requirements of today’s new-age man.
At Bath & Body Works, customers can experience luxurious fragrances, body lotions, body scrubs and much more to discover their favorites. From fun and flirty scents to sophisticated and exotic fragrances, Bath & Body Works offers a wide range of world-class fragrance collections to suit every personality and occasion.
