HyFun Foods to craft an exclusive line of Frozen Food products under White Label ‘Lulu’
November 7, 2023: HyFun Foods is pleased to announce a landmark partnership with Lulu Group International, aimed at the production and supply of an exclusive range of frozen food products to be offered under the Lulu Group’s private label brand ‘Lulu’. The Memorandum of Understanding (MOU), officially executed at the World Food India 2023, held at PragatiMaidan, New Delhi, between November 3-5, 2023, in the presence of Lulu Group’s management team. The MOU was signed by Mr.ShamimSainulabdeen, Director of Private Label, Lulu Group International, and, Mr.KamleshKaramchandani, Director, Sales, Marketing & Supply Chain, HyFun Foods.
Commenting on this momentous occasion, Mr.HareshKaramchandani, Managing Director & CEO, HyFun Foods, said: “In India, the food processing sector has emerged as a sunrise sector. Today, HyFun Foods has emerged as one of India’s largest producer and exporter of high-quality frozen snacks and established itself in the global frozen food industry in a short time. We at HyFun Foods are proud to be part of India’s journey, rapidly gaining pace towards becoming “Food Basket of the World”, which is the vision of our Prime Minister, Shri NarendraModi. Our alliance with the eminent Lulu Group International is a step further in this direction. We are enthralled to partner with and eagerly look forward to expanding our wide range of premium frozen snacks under the white label brand ‘Lulu’, to the company’s ubiquitous retail network across the GCC region. I am greatly confident, this partnership will bring the best supply strengths and premium frozen food products together, enriching customer experiences furthermore”.
Mr.ShamimSainulabdeen, Director of Private Label at Lulu Group International, expressed his enthusiasm by stating: “We are delighted to announce a strategic partnership with HyFun Foods. This significant Memorandum of Understanding, signed at the prestigious World Food India 2023 event, held in New Delhi, on November 4, 2023, marks a pivotal moment in fostering a robust collaboration between the esteemed companies. HyFun Foods, renowned for its high-quality production of premium frozen snacks, will embark on the production of an exclusive range of products under Lulu’s private label brand ‘Lulu.’ These top-tier products will be available across Lulu Group’s extensive retail network, spanning the entire GCC region. This collaboration showcases the remarkable synergy between these two companies, emphasising their dedication to mutual growth and excellence in the food industry across the GCC markets. The alliance stands as a testament to the enduring partnership and collective advancement, fostering a successful journey for both entities involved”.
HyFun Foods’ has strategically established itself first in Southeast Asian countries like Indonesia, Thailand, Vietnam, Malaysia, Philippines, etc., and is actively gaining recognition in the Middle Eastern countries like Saudi Arabia, UAE, and Qatar. The company is now also marking its presence in African countries, Australia, Fiji, South Korea, Taiwan and Japan. The company has a vast clientele comprising hotels, restaurants, caterers, Quick Service Restaurants, retailers and eCommerce platforms. HyFun’s global and Indian customers include Burger King, KFC, Pizza Hut, McDonalds, Subway,Taco Bell, Kudu, Lotteria, etc. in the QSR category and retail chains – Makro, Tesco Lotus, Lulu, MYDIN, BigC, etc., are offered a variety of premium frozen snacks under the banner of both HyFun Foods and private label brands.
On this joyous moment, Mr.KamleshKaramchandani, Director, Sales, Marketing & Supply Chain, HyFun Foods, said, “HyFun Foods is entranced to partner with the venerated Lulu Group International and is committed towards concerted efforts for a fruitful partnership. As part of this agreement, HyFun will manufacture and supply frozen snacks across Lulu’s widespread retail network including the United Arab Emirates, Saudi Arabia, Qatar, and India. Our unwavering passion towards international quality food, premium quality ingredients, vast assortment, expansive supply chain, global standard products adapting good manufacturing processes & stringent hygiene norms, is highly trusted by some of the biggest global brands. Leveraging our extensive international experience, under this partnership, an array of frozen Potato snacks like – Flavoury French Fries, AlooTikki, Classic Patty, Burger Patty, Jalapeno Cheese Pops, Chili Garlic Potato Poppers, Potato Alphabets, among others, will be supplied, under the private label ‘Lulu’ across the GCC region”.
